The log

One automation, taken apart in detail.

Each entry documents a real automation end to end — the workflow before, what we read and wrote, and what changed against the baseline. Written flat, on purpose.

Entry 001

Twenty-seven newsletters every Monday, each one about the customer reading it

One coordinator spent a day a week adapting a standard newsletter for 22 key customers. Here is the system that now writes and sends 27 tailored editions every Monday, unattended — sources, contracts, QA gates, and what it costs.

Sales & BD|September 2026|13 min read
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The next entry is being written. Entries go up when an engagement closes and the numbers are in, not on a schedule.

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